Unless you've managed to completely avoid the news, it's a big election season. With anything political, especially in the last few years, it's been challenging for some business owners to figure out where and how to to share their views as they market their businesses.

Political ad spending is trending around $11.07 billion in 2026, up 21.4% from the last midterms, which is driving ad spend up for every other business. Staying quiet or neutral is sending a message but it might not be the one you want.

This episode covers how to market your online business through a hot button election time while sharing your values in a way that feels right for you. Let's be real, it's going to look different for everyone.

You'll hear:

• Why spending in up now and what it means for you as you market your business online
• Why so many people avoid the news, beyond the obvious reasons, and what that means for your business ads
• Why staying neutral and being quiet about political things is BS
• How values impact the trust your clients have in your business especially with digital products
• 6 tips for sharing your opinion to figure out your comfort level

Your audience needs to hear from you. Share how you feel, make it personal, from the heart, they want to know you, it is literally why they are on your page and in your email community.

Ready to build the learning side of your business and launch your digital product ecosystem? The Digital Product Infrastructure Audit is the place to start. Link on show site.

Read more about this topic and more on Build Without the BS, the blog behind the podcast.

Election Day is November 3, 2026. Check your polling place, educate yourself on local issues, make a plan to vote early if you can!

Thank you for listening!